1 min read
For companies looking to enter international markets, identifying the right target market is of critical importance. To make informed decisions, it is necessary to move beyond general data and conduct analyses specific to the product group:
Import volumes and major supplier countries according to the customs tariff position,
Retail and wholesale sales price ranges,
Labeling, health, and standards requirements,
Importer, distributor, and sales channel structure.
One of the most common mistakes is making decisions based solely on general country data. Local market research and field data help validate desk-based analyses against actual market conditions.